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Home > News > The Argentine Football Association signs for Konami to position
The AFA partners with Konami so that the Argentine soccer team is one of the protagonists of the popular eFootball PES 2021 (PES 2021). In an agreement that will be promoted through various marketing actions, such as the joint video that has already been presented.

"eFootball # PES2021 is an official partner of Argentina. Play with La Albiceleste and its stars in PES 2021! Thanks to this alliance we will be present in different activations with the national team," Konami warned on its social networks.

In relation to this agreement, Claudio Tapia, President of AFA, highlighted: "We are very happy to announce this new agreement with Konami, one of the most important video game companies in the world. Since we assumed this management we have put a lot of focus on digital development of AFA and in everything related to esports. We know and are clear that these agreements are very important to position our brand throughout the world and especially with the younger audiences, who consume these games and find there a way to feel close to The Argentine National Team. Within the global expansion strategy of the AFA brand that we have been developing, this agreement is strategic and allows us to continue growing."

And a new alliance was announced, with which the Argentine Football Association (AFA) becomes Konami's partner as of the next update of PES 2021, where the Argentine National Team will be highlighted and "will play a great role in the game and the evolution of eFootball towards the future ", as explained from Konami.

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"We are very excited about our future together," adds Takayuki Kubo, President of Konami. “We will work together and explore the different ways we can leverage our combined expertise and enormous global reach to set a new standard in delivering soccer content and experiences to our respective fan bases around the world,” he concludes.

Konami closes a great year with great licenses and collaborations in an eFootball PES 2021 that did not have so many playable changes and that in 2021 will have a new generation PES 2022 with the debut of the Unreal Engine as a graphics engine for PlayStation 5 and Xbox Series X | S .

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